Vietnam Today: A Guide to a Nation at a Crossroads 
by Mark A. Ashwill (with Thai Ngoc Diep)

Publisher's Press Release (MSWord document)

Publisher's Information (Intercultural Press, Inc., a Nicholas Brealey Publishing Company)

Table of Contents & Index (Google Print)

Ten Facts & Myths About Doing Business in Vietnam (MSWord document)
Featured in the SUNY/Buffalo News Release

Interview with Mark Ashwill (Runckel & Associates, a Portland, Oregon based consulting company that assists businesses expand business opportunities in Asia)

Review  (MSWord document) by Dr. George Simons  (Diversophy.com)

Review by Allison Martin (AdoptVietnam)

Review (PDF file) by Nilar Chit Tun (Intercultural Management Quarterly, American University)

Review in Multicultural Review (September 2005)

CHOICE Review (June 2005):  

This information is from ChoiceReviews.online, an ALA/ACRL publication, available by subscription at http://www.choicereviews.org

42-5957 DS556 2004-23585CIP

CHOICE Subject: Social and Behavioral Sci-Business Management and Labor  Ashwill, Mark A. Vietnam today: a guide to a nation at a crossroads, by Mark A. Ashwill with Thai Ngoc Diep. Intercultural Press, 2005. 188p bibl index afp ISBN 1-931930-09-0, $22.95. Reviewed in 2005jun CHOICE. 

Ashwill and Diep have written a guidebook about Vietnam, an often misunderstood country, and its people. Writing for an audience of business professionals as well as general travelers, they trace Vietnam's Soviet-style legacy as it merges into a Western-style market economy. The authors discuss how the movement towards supply/demand-driven economics propels business while presenting challenges as well as opportunities for Western companies. The book's eight chapters include an introduction and a forward-looking epilogue. The middle six chapters cover an array of topics including an overview of geography, demographics, politics, economics, and business; Vietnam's rich 2000-year history; postwar changes with a focus on workplace issues; cultural issues such as relationship building (similar to the Chinese guanxi system); practical tips for working with Vietnamese people; and the critically important topic of how Vietnamese view Western people and companies. With three short appendixes, references, and recommended readings, this succinct guidebook is must reading for businesspeople interested in the Vietnamese market; it is also recommended for academics and tourists interested in Vietnam. Summing Up: Highly recommended. Upper-division undergraduate through professional collections. --- J. W. Leonard, Miami University © American Library Association. 

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For further information, contact:

U.S.-Indochina Educational Foundation, Inc.
P.O. Box 64, Getzville, NY 14068
Telephone/FAX: 716-741-7424
E-mail: usief@yahoo.com
URL: http://www.usief.org